DigiStore - User Research
A Paper Prototype for an eShop featuring Digipen’s games on the Nintendo Switch.
Project Description
A User Focused Project, to research and design a paper prototype for an eShop featuring Digipen’s games on the Nintendo Switch.
User Interview Preparation
1. Determine Interview Goal
2. Prepare Interview Script
3. Prepare Questionnaire
4. Sets of Questions targeting the following:
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Is Our Interviewer In Our User Group?
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How Do They Use Their Game Stores?
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How Do We Determine The Method To Sell Games In Our Store?
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How Do Users Manage Their Game Library?
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How Interested Are They In Student Games?
Project kick off
1. Value Proposition
2. Identifying Competitors
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to study the pros and cons of competitors and decide our product’s standing in the market
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Understand what works and not and borrow good ideas
3. Determining User Group and Target Audience
4. User Stories
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Understanding the needs and wants of the from Target Audience
Project Kick Off
Heuristic Evaluation on Competitor
Using Nielsen’s heuristic analysis method, we evaluated the chosen competitor store, the Steam Store.
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Examined important pages in detail
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Identified a list of issues.
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Recommended changes to improve the Steam Store
Paper Prototype
Sketches & Wireframes
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Menu Flow Diagram
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User Task List
A list of task for users to execute during testing to evaluate user flow​.​
Paper Prototyping​
Usability Testing
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Recruiting Testers fitting the description of our target audience
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Testers will attempt to execute tasks from User Task List
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Each test consists of 3 person, 1 Tester, 1 Host, 1 Facilitator
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The Tester : Someone outside the team, who fits the description of the target audience, recruited to test the prototype.
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The Host : The host is in charge of introducing and guiding the user through the testing. The host will also interview the tester to receive feedback.
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The Facilitator : The facilitator assists the host by facilitating the transition between screens for the paper prototype.
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Testing Loop
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User Testing - Gain feedback from Users
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Analyse - Examine what went wrong
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Update - Make changes
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